Seattle City Target Launch

For the launch of City Target in Seattle, Rally developed a series of activations to launch throughout the city to drum up excitement in the lead up to the store opening. Experiences included custom Seattle themed mini golf holes set-up in key areas, such as the iconic ferries, a dog park takeover to sample Target’s own Boots and Barkely pet line and an urban scavenger hunt adventure to highlight their C9 athletic clothing line. We brought local artists out for opening night to create a unique piece of art for the store.