Where’s The Loo Limited Edition | Who Gives A Crap

End-to-end creative development for a limited-edition product, from concept and illustration art direction through packaging design, launch, and campaign rollout. The work included a customized PDP and supporting digital marketing assets. Following a successful initial launch, the product was re-run twice more, tested as a 6-pack, and developed as a 12-pack for Aldi retail.

The project was shortlisted by D&AD for Packaging Design, Limited Edition & Illustration and by Dieline for Limited Editions.

Illustrations by Owen Lindsay